Their cartoon-like graphics still give prominence to the hammer and sickle, and to its personifications as a helmeted male worker and rice-bearing female tiller of the soil, often grouped with other producer-citizen archetypes. So too do expressions of enthusiastic state support for the country’s 25-year process of world market “integration” ( hội nhập), a term used particularly for investment and aid packages brokered with South Korea and the other big Asian powerhouse economies.ĢYet the city’s thoroughfares and building façades are also regularly festooned with giant message posters that are resolutely socialist in verbal and visual style. The logos of Coke and KFC pervade the city’s traffic-choked streets and public spaces. In today’s age of rapid marketisation, known officially as Renovation/Renewal ( Đ ổi Mới), the emblems of global consumerism are perpetually in view. 1Vietnam’s vibrant capital Hanoi is a city of spectacular public iconography.
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